Like lots of great ideas, Secret Scotland was born from a conversation over a drink in a cosy Scottish Inn.
Picture the scene.
Outside the Inn, a dark November night, but inside we are sat with a comforting dram beside a glowing fireplace that has welcomed travellers for more than a hundred years.
The inn was almost empty except for a few friendly locals and we puzzled why such a great little place wasn’t packed out like the tacky hotel a few miles away.
So what was the problem?
There was no doubt which place was better and more authentically Scottish. But the little inn was tucked away on a back road that only a local would think to follow.
Whereas the hotel claimed to be a “Castle” and it featured in several well known guidebooks.
This got us thinking.
How could we create a travel guide that would guarantee visitors discover the Best of Scotland. The Secret Scotland that other guidebooks miss.
We did our research and realised we could easily do something better than Lonely Planet, Rick Steves et al.
For one thing we live in Scotland and tour it all the time, whereas other guide books are written by authors who cover several different countries.
So what’s the answer?
Secret Scotland guides are presented as itineraries with day by day recommendations on what to do.
We ensure you don’t miss great experiences by giving you simple step by step route directions punctuated with details of what to look out for.
Does it work?
Our first “guinea pigs” were our American friends (Bruce & Janie) who had tried to plan their own trip, but had just got themselves hopelessly confused with hours of internet browsing, travel forum discussions and guidebook research.
They came back so enthusiastic about the guide that they insisted we do this as a business to help others like them.
And that’s how it all started.
Curious to see what our guides are like? You can view a Sample Tour.